Since 2012, Benjamin’s agency, Deliberate PR, has been bringing Swedish tech and cultural startup concepts to the UK: using his country as a gateway to the winder English-speaking world, and helping his clients secure media coverage that makes them attractive to investors and users. In 2015, Deliberate PR opened an office in New York, to help Swedish startups make the move from UK to US market. Swedish clients include Tictail, Toca Boca, Lifesum, FishBrain, Football Addicts, Magine TV, Acast, and Bokförlaget Max Ström. Benjamin, a graduate of Cambridge University, has worked within the media industry for over a decade, including time within the Film Publicity department at Freud Communications, as co-Director of a Consumer PR agency, and in editorial capacities for The Daily Mail and The Daily Telegraph newspapers.
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