Juha Jarvinen is Chief Commercial Officer at Virgin Atlantic with over 25 years’ aviation,
travel and logistics industry experience. He leads the Commercial unit with responsibility
for Passenger, Cargo, Holidays tour operator and Ancillary Revenues, Network planning,
Joint Venture with Delta Air Lines and Air France KLM, SkyTeam Alliance and other airline
partnerships, Global Corporate and Travel Trade Sales, Revenue Management and
Distribution, and in its core to become the most loved travel company. Virgin Atlantic is
UK’s 2nd largest long-haul airline with home bases at London Heathrow and Manchester,
with annual £3 billion revenues in 2022. The iconic airline was founded by Sir Richard
Branson in 1984, and is owned by Virgin Group 51% and Delta Air Lines with 49%.
Juha joined Virgin Atlantic as Chief Commercial Officer in January 2019 from Finnair Plc,
where he had been Chief Commercial Officer and Executive Board Member since 2014
and Managing Director of Finnair Cargo from 2012 to 2016. Prior to Finnair, Juha held a
number of senior commercial and operations positions at SAS Scandinavian Airlines
during his 14 years at the airline.
Juha is non-exec board member at British American Business, the leading transatlantic
trade organisation which is committed to strengthening the economic corridor between
the UK and US, and at QOCO Systems, a Finnish tech start-up driving efficiency and
analytics in the aerospace maintenance and engineering industry. Between 2016-2021,
Juha acted as non-exec board member, Chairman and President Emeritus of the Airline
Passenger Experience Association [APEX] Board, a US based non-profit association
representing the global airline, technology and entertainment industry.
Juha holds an MBA from Danube University in Austria and a BA Honours from London
Metropolitan University. He resides in London with his spouse. Juha loves exploring the
world, gym training and completely switches off at hot yoga class and when running by
the River Thames.
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