The Swedish-British SaaS Connect: AI in Work, Law & Marketing

21 October, 5:00pm - 9:00pm

Fieldfisher, Riverbank House, 2 Swan Ln, EC4R 3TT, London

The Swedish Chamber of Commerce for the UK welcome you to the inaugural SaaS Connect, an evening designed to be the golden meeting place for businesses looking to be in the forefront of innovation. Get to hear from the brightest Swedish SaaS scaleups, businesses, and leaders for an opportunity to network, collaborate, and discuss topics like AI integration in work, law, and marketing. Join us for an evening to gain the tools and knowledge needed to successfully navigate the AI-driven transformation shaping the future of businesses.

Topics

The Future of Work

What does the future of work look like? Here we explore the evolving workplace dynamics, including AI integration, automation, talent management, and handling customer and employee expectations from leading Swedish scaleups and businesses.

Evolving Legal Landscapes

Here we discuss the legal challenges and opportunities companies face as they navigate new technologies and regulations. Which are the latest tools? How can companies utilise AI to streamline their legal operations?

The New Age of Marketing

What strategies can companies use to elevate their marketing efforts and deliver exceptional customer experiences in a rapidly evolving digital landscape? What lessons can fast-growing companies learn from industry giants, and what can the giants learn in return?

Who should attend?

Scaleups, businesses, investors, industry experts, and anyone who wants to be in the forefront of innovation at the workplace when it comes to AI integration in work, law, and marketing. 

Are you working for a SaaS scaleup and looking to expand to the UK? Email rebecka.berg@scc.org.uk to register your interest! Note: The event is free for participating scaleups.

Why SaaS and the UK market?

The software-as-a-service (SaaS) market is one of the fastest-growing sectors globally, making it an attractive field for both entrepreneurs and investors. In the UK, nearly 9 procent of high-growth companies are SaaS businesses, highlighting the sector's significant presence. The UK's SaaS sector is expected to continue its robust growth, fuelled by technological advancements, increased digitalisation across various industries, and a growing reliance on cloud-based solutions. UK businesses are recognising the benefits of SaaS, such as cost-effectiveness, scalability, and accessibility, which will further drive the sector's expansion.

Secure your ticket today at the Swedish-British SaaS Connect and be part of shaping the future of AI driven businesses!

Booking options

SCC member price: £55
YP member price: £55
SCC non-member price: £165
Participating scaleups: Free (email rebecka.berg@scc.org.uk to sign-up your interest)

Terms & Conditions
Bookings are non-refundable, but at the discretion of the organiser, you can change the name of the person(s) attending. For this, please contact events@scc.org.uk. Limited availability, members are prioritised.

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Agenda

Exclusive Speed-Networking for Scaleups: Practically Setting Up in the UK

3:00pm - 5.00pm

Registration, Refreshments & Networking

Challenges, Opportunities & Trends within SaaS

The Future of Work

Evolving Legal Landscapes

The New Age of Marketing

The Funding Landscape

Networking & Drinks

Speakers

Max Junestrand

Max Junestrand

Co-Founder & CEO

Leya

Max Junestrand is the co-founder and CEO of Leya,  participant of Y Combinator's past winter batch and recently raised a total of $35M from investors including Benchmark and Redpoint. With a team of engineers and lawyers from Google, Microsoft, McKinsey, and top-tier law firms, Leya is on the mission of equipping lawyers everywhere with trustworthy AI.

Olga Beck-Friis

Olga Beck-Friis

Co-Founder & COO

Pocketlaw

Olga Beck-Friis is co-founder of PocketLaw - an all-in-one, digital solution for companies to solve their everyday legal needs. The company was founded in 2018 and employs 30 people in offices in Stockholm and London. Before starting PocketLaw, she worked as a management consultant at McKinsey in Stockholm, focusing on digital strategy and transformation across the private and public sector. She now lives in London to lead PocketLaw in the UK but has spent several years in the UK before that, pursuing a bachelors and masters degree at Cambridge University.

Olivia Elf

Olivia Elf

Director of Operations

Sana

Olivia Elf is leading Operations at Sana, a leading AI company that’s raised over $80m to transform the way pioneering teams create, share, and access knowledge. Since joining Sana 3.5 years ago, Olivia has shaped the company operating model, cadence, ways of working, and much more. She’s obsessed with difficult problems, operational excellence, and building a company where people can achieve more than they ever thought was possible. Prior to joining Sana, Olivia worked as a consultant at McKinsey in Stockholm, Sweden. As a hobby side project, she is the founder and owner of one of the best coffee shops in Paris, Ob-La-Di.

Amanda Hultman

Amanda Hultman

VC Investor

Atomico

Amanda works at the venture capital firm Atomico. She sits in the early stage team and is primarily focused on Series A investments in the Nordics and Baltics. With previous experience from a broad span of industries and roles - ranging from retail and employer branding to financial services and consulting - she meets founders across all tech-related areas. 

Atomico is Skype-founder Niklas Zennström's venture capital firm, with previous investments including Klarna, Supercell,Truecaller etc.

Isabella Gillström

Isabella Gillström

Investment Professional

HG Capital

Fredrik Warneryd

Fredrik Warneryd

Chief Executive

Swedish Chamber of Commerce

Moderators

Nikhil Shah

Nikhil Shah

Director Technology & Data

Fieldfisher

Nik Shah is a Director in the Technology and Data group at Fieldfisher, specialising in complex technology projects and high value commercial contracting. Nik has a broad practice covering a range of disciplines, including all things SaaS, mergers & acquisitions, commercial contracts, infrastructure, data, telecoms, technology and digital, strategic sourcing and commercial disputes.

Nik's clients operate in a range of sectors, including communications, financial services, infrastructure, healthcare and life sciences, and energy and resources. 

Melina Jacovou

Melina Jacovou

Founder & CEO

Propel

Melina’s career has spanned 25 years and she is one of the most recognisable figures in the UK digital industry. As a pioneer of talent for the digital economy, Melina founded Propel London in 2001 and the agency is now one of the UK’s largest independent digital talent businesses. Through her invaluable expertise in digital talent, she has helped hundreds of businesses grow through the acquisition of skilled digital professionals. She has also invested in and advised many high growth tech companies and has mentored founders in the digital ecosystem.

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