Welcome to the UK – your gateway to expanding your business to the UK
Are you a Swedish startup or scaleup ready to take the leap into the dynamic UK market? This event is your essential guide to making it happen. The event is free of charge for all participants. 

You will: 

• Unlock opportunities: discover the potential a UK expansion can bring to your business.
• Learn from experience: hear practical advice and success stories from companies that have already made the move.
• Get equipped for success: gain insights into the key steps for setting up operations and strategies for sustainable growth.
• Build your network: connect with other entrepreneurs, industry leaders, and advisors ready to support your journey.

The Swedish Chamber of Commerce for the UK and EY are proud to bring together and facilitate an exciting group of start- and scaleups with experts in their fields, all gearing up to enable your successful expansion to the UK. It reflects our commitment to fostering international collaboration and growth - because we believe it’s the fuel for long-term success and global solutions.

Join us to take your first steps towards establishing your presence in the UK. Your next big opportunity starts with SCC UK.

Agenda (updated on a continuous basis)
16:30 Registration and mingle

WELCOME AND INTRODUCTION by
Anna Crona, Head of Business Development Services, Swedish Chamber of Commerce for the UK
Carl Pihlgren, Partner, Regional Tax & Law Leader, EY Nordics

Welcoming remarks by
H.E. Samantha Job CMG MVO, British Ambassador to Sweden

THE CASE FOR THE UK
What makes the UK an interesting market for Swedish businesses? An insight into the UK ecosystem, and how brand Sweden could be an asset in your expansion. 
Fredrik Warneryd, Chief Executive, Swedish Chamber of Commerce for the UK

MAKING IT IN THE UK - lessons learned from successful entrepreneurs and businesses
Where do you start when looking at expanding to the UK? How do you secure your first client? Which pitfalls should you avoid? What is the key to a successful UK expansion?
Petter Wihlbäck Mathisen, Go-to-Market Lead Rest of World, Sana Labs 
Malin Wennergren, Director Digital Operations, Kry & Co-Country Manager, Livi UK

The future starts here.

Welcome to the UK 2025 is part of Pioneer the Possible - where bold Swedish ideas meet real-world impact, starting in the UK. These events are about putting Swedish ingenuity to work on the global challenges we face, from cutting emissions to transforming industries.

It’s not business as usual. This is sustainability in action — bold solutions, forward-thinking innovation, and a commitment to shaping a greener future. At SCC UK, we’re creating the platform where these ideas can flourish, partnerships can form, and solutions can scale globally.

It’s proof that when we roll up our sleeves and work across borders, extraordinary things happen.

Ready to see what’s next? Let’s pioneer the possible — together.