An invitation to the essence of Scandinavian grace, rooted in family

10 December 2024

It all began with a simple cup of tea. Steeped in family tradition and passion for hospitality, Anna Cappelen’s journey with Diplomat Collection was ignited. With a focus on sustainability and personalised service, SCC Member Diplomat Collection continues to elevate Scandinavian hospitality to new heights.

Let’s take a trip back to the 70s revisiting Anna Cappelen’s favourite memory from her time with Diplomat Collection: sitting down with her grandmother for her very first taste of tea. Already then, they sipped on the Diplomat Tea blend, which has since become the signature brew of their Afternoon Tea at Hotel Diplomat. 

“This moment captures what makes Diplomat Collection truly special, the deep sense of family and tradition that is ingrained in every aspect of our hotels. It’s more than just a place to stay, it’s a place where memories are made,” says Anna Cappelen, Co-owner and Partner of Diplomat Collection. 

A love for the industry, rooted in family 
Hotel Diplomat was founded by Anna’s parents in 1918, growing into Diplomat Collection with three hotels that invites you to the essence of Scandinavian grace: iconic, elegant, and beautifully curated. Each hotel is built on foundations of history, culture, and timeless craftsmanship, offering a memorable stay in some of Stockholm’s most coveted neighbourhoods.

Anna’s sense of hospitality, love and passion for the industry is rooted in family tradition and has been refined with a hotel management degree from Santre International Glion. When it comes to creating unforgettable stays at their hotels, Anna finds that location is the key. “The moment a guest arrives, the first impression sets the tone. A warm, inviting atmosphere and attentive, and genuinely caring staff leave a lasting impression. This is what truly elevates a stay from good to unforgettable.”

The latest opening with a floral fragrance  
Diplomat Collections recently opened the doors to its latest addition: Villa Dahlia. In the heart of Stockholm, overlooking Tegnérlunden - famous from Astrid Lindgren’s ‘Mio, My Son’, you will find a hotel promising a comfortable and luxurious stay. The new facility will offer 103 guest rooms and suites - many with a lovely park view. The hotel will also feature a rooftop, courtyard with boules court, spa, gym, private dining room, and meeting room.

“The hotel’s international environment and atmosphere is created by myself together with my daughter, Pauline Cappelen, with inspiration from our travels, particularly to Italy.” Once again, reflecting their business being rooted in family. 

Holding on to a rich history with a green future ahead
“Villa Dahlia is a familial home permeated with sustainability and rich history in genuine craftsmanship,” Anna emphasises, proudly talking about how they prioritise locally sourced ingredients, reducing food miles, and supporting their community’s farmers and produce.

“By partnering with local suppliers who share our commitment to quality and sustainability, we ensure that every corner of our property reflects our eco-conscious philosophy.”

The demand for sustainable and eco-friendly hotels are growing according to Anna. Diplomat Collection is infused by a strong commitment to sustainability, in everything from interior design and material choices to the daily operations of the hotels. Another trend, according to Anna, is the growing calls for more personalised experiences. For her and Diplomat Collection, this means understanding and anticipating the guests’ needs through tailored services. “Each hotel in Diplomat Collection has its own character, but the familial atmosphere, personal service, and quality will be recognisable factors regardless of which hotel you visit. These trends are not just shaping the industry but also setting new standards for how our hotels will operate and compete in the future.”

For over 20 years, Diplomat Collection has been a member of the SCC. Besides Anna being keen to contribute to the vibrant community that the Chamber fosters, she sees exciting future opportunities for Diplomat Collection through its continued membership. “A collaboration with the Chamber will allow us to strengthen our network, build valuable partnerships, and gain insights into the UK market. Together, we can drive growth and success for both our hotel and the broader business landscape.”

Psst! Diplomat Collection offers SCC Members 15% off. Log in to the Member Directory to get the discount code.