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Haypp is one of the world's largest online retailers of nicotine pouches and is spearheading a global transformation from smoking to healthier alternatives. Established in Sweden, Haypp operates in seven countries and has almost one million active customers. Haypp Data is the leading source of market insight on alternative nicotine products and makes its data freely available to research institutes and universities.As a responsible retailer, Haypp tests all pouches before placing them on the market and does not carry any products or flavours that are aimed at underage users. Listed on the Nasdaq First North 25 Index, Haypp is the number one online retailer of Swedish snus style nicotine pouches in the UK.